We're a digital products and services firm.
We're a digital products and services firm.
We use design strategy to drive innovation within organizations. We work with clients committed to building modern solutions for mature industry problems.
What we believe
Design with users, not for users.
Using a human-centred approach to software development challenges convention. But it works. It involves exploring and understanding project success from the users’ perspective. In a world of perpetually changing user demands, design is your competitive advantage.
What we believe
Design with users, not for users.
Using a human-centred approach to software development challenges convention. But it works. It involves exploring and understanding project success from the users’ perspective. In a world of perpetually changing user demands, design is your competitive advantage.
What we believe
Usability pays for itself.
User expectations drive experience design. When a solution works it improves system uptake rates, speed to proficiency, and satisfaction. Training and support are reduced. Cost overruns are avoided when the right solution is built the first time. Drive with clarity toward system utility and users will follow.
What we believe
Usability pays for itself.
User expectations drive experience design. When a solution works it improves system uptake rates, speed to proficiency, and satisfaction. Training and support are reduced. Cost overruns are avoided when the right solution is built the first time. Drive with clarity toward system utility and users will follow.
What we believe
Disrupt yourselves or be disrupted.
As industry scripts are flipped by born digital competitors, companies need to disrupt themselves or be disrupted. Leverage design thinking to challenge norms and push innovation through your organization. Innovation can’t be ordered up by the pound; companies must adapt by accepting new methods of system development.
What we believe
Disrupt yourselves or be disrupted.
As industry scripts are flipped by born digital competitors, companies need to disrupt themselves or be disrupted. Leverage design thinking to challenge norms and push innovation through your organization. Innovation can’t be ordered up by the pound; companies must adapt by accepting new methods of system development.
What we believe
Fail fast, fail early, fail forward.
Software project needs have evolved beyond process and administration to building users and generating revenue. Shifting priorities require adjusting the risk profile of your digital direction. You can’t play it safe and expect to open new doors to users and revenue. Take chances and fail fast, but fail early and fail forward by adopting rapid prototyping and design thinking.
What we believe
Fail fast, fail early, fail forward.
Software project needs have evolved beyond process and administration to building users and generating revenue. Shifting priorities require adjusting the risk profile of your digital direction. You can’t play it safe and expect to open new doors to users and revenue. Take chances and fail fast, but fail early and fail forward by adopting rapid prototyping and design thinking.
What we believe
Design Thinking breaks barriers.
It’s always been IT vs the world. Not anymore. Digital project success requires that all parties define a common goal. Design thinking achieves this by bringing internal stakeholders together with a central focus around the user. Develop common understanding around what success is and victory will follow.
What we believe
Design Thinking breaks barriers.
It’s always been IT vs the world. Not anymore. Digital project success requires that all parties define a common goal. Design thinking achieves this by bringing internal stakeholders together with a central focus around the user. Develop common understanding around what success is and victory will follow.
What we believe
David destroys Goliath.
Consolidating resources around a few giant suppliers will reduce overhead but block innovation. Use small teams of digital experts to spark fresh ideas and infect your team with an innovation culture.
What we believe
David destroys Goliath.
Consolidating resources around a few giant suppliers will reduce overhead but block innovation. Use small teams of digital experts to spark fresh ideas and infect your team with an innovation culture.
What sets us apart
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Our people
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We started the company so we could be around people who are smart, passionate, team players. We wanted people who cared about each other and the quality we put out into the world. Everyone is learning, teaching and mastering technology for the benefit of our clients. Folks can feel the healthy vibe here. And you can see it in our results.
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We take the fear out
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Technology comes with many fears: fear of cost overruns; not delivering value; losing direction; costly licensing; not getting what you needed; no plan for the future. We take the fear out. Our track record of success, collaborative approach, and “start small” contracting all point to a low pressure, low fear way to create value.
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We're smarter together
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Cross-functional teams play off each others’ strengths. As experts in our respective industries, we will work collaboratively to define your digital direction. Prototyping, testing, and refining features continue until a natural solution evolves. When we, zu + you, combine our expertise, communicate transparently, and share passion about outcomes we will surprise and delight.
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We deliver
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75% of business and IT executives anticipate their software projects will fail*. We have a consistent track record delivering on 100% of our projects.
*Reference: https://www.geneca.com/why-up-to-75-of-software-projects-will-fail/
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We have a small client base
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When you’re our client, we really get to know you, your business and the systems we’ve built to contribute to your success. We value growth, but with the right partners who share our passion for innovation.
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Our innovation culture
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User centred design, cross-functional teams and rapid prototyping are all part of the innovation culture at zu. After we complete a few projects together, this collaborative DNA is like a friendly virus that will take hold in your organization.