zuLIVE

zuLive is home to musings from the zuCrew, photos, and generally anything that interests us. Don’t expect anything too polished, this is where we let it all out.

The Potential of Untapped Data

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Data: humans are generating more and more of it and at an increasing rate. So much in fact, that 90% of the data that exists today was generated in the last two years alone.1 Big corporations have taken advantage of the huge value this data represents by focusing their efforts on collecting it - including intimate details of our lives. From our likes, dislikes, location, and political leanings, to our “private” conversations, data mining has stimulated a buzz around privacy concerns.

An infinite resource

I recently read two articles which provided an interesting perspective on how BIG “big data” has really become. The Economist makes the bold claim that “The world’s most valuable resource is no longer oil, but data”, and draws many analogies between the two industries. Both oil and data

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Adapting Your Bread And Butter

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Technological innovation is rapidly increasing, and the barriers to entry across industries are declining at unprecedented rates. Small and nimble teams are now able to introduce digital solutions to multi-billion dollar industries from their garage or basement headquarters. Though these startups are a major driving force of innovation, they can become sources of major concern for long-time established organizations.

These organizations often feel unassailable, believing their experience, brand recognition, historic track records, and business relationships provide all the tools they need to stymie any startup competition. As foundational as these achievements are, they are quickly eroded by the value proposition of new innovation.

Exploring different diets

No one is more familiar with

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The UX Bar is Rising

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Creating an amazing user experience (UX) is something we’re deeply passionate about. Not too long ago, we had the distinct privilege of redesigning and developing the City of Saskatoon’s website. More recently, we built the new economic dashboard for the Ministry of Economy. When your digital project is inviting, simple to use and provides an exceptional UX, it delights your customer - and that is good for business!

Clients often approach their own website and digital requirements with a degree of scepticism. Not realizing a website is more than a marketing tool, at first glance, it may appear visually and functionally acceptable. But after a better understanding of the digital landscape, you’ll soon realize that you may be falling short of what your customers expects. Because your

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Leveraging technology in First Nations communities


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From talking with my friends who work in First Nations communities, it’s clear there is a building interest in better leveraging technology to engage members and deliver better services. By using technology, communities can connect with each other, other communities and access outside services to support their community. Technology can mean a lot of things - from printers to websites to software. There are simply too many technology trends to address in one blog post, but I have selected a few progressing digital technologies that seem to always come up in client meetings.

Before I start, I need to state that we’re not a typical software design firm at zu. Yes we have developers and consultants, but we are much more heavily rooted in the user experience than the average technology

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That moment when you realize your website is much more than a marketing project

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To kick off the new year, we held a cleaning bee around the office. Just like everywhere, a lot of junk had been accumulating under my desk. Original iPod mini? Check. The ever unpopular U-Force controller for Nintendo? Check. As we looked through boxes, I stumbled upon some dusty notes that I had taken from projects that we started a decade ago.

It’s a bit like going through old pictures to see how process and design trends have changed over the years, but the biggest difference to me was how one dimensional websites were back then. At the time, websites were the ultimate bolt-on marketing tool. They were a place that held all of your content and PDFs in a maze of information. Most of them were built primarily for lead generation, awareness, hours, service, product overviews and the

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