zuLIVE

zuLive is home to musings from the zuCrew, photos, and generally anything that interests us. Don’t expect anything too polished, this is where we let it all out.

Day Two of The Gathering 2016

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Brand is not owned by you, it is co-created with everyone who encounters it.

After another packed day of invaluable insights, Brian Solis’ keynote on brand experience was a great way to wrap up the conference.

Moments that your customers experience with every facet of the business ultimately defines your brand. Have you ever gone to a website that was so cluttered and hard to navigate that you didn’t know where to begin to look for what you needed? Or have you filled out a form and had to retype the date several times because it was unclear what format was required? Those seemingly innocent things can leave a customer with a bad taste in their mouth, and ultimately chip away at your brand.

Have you measured or optimized your service journey lately? Talk to front line people

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Making it Human

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A few months ago zu’s Strategic Director, Albert Jame, wrote about the power of stories and their ability to engender feelings of pride, ownership and desire in consumers towards brands, companies and products. Stories have long been used by companies to sell products and by sports teams to build fan support and loyalty. It’s hard to overemphasize the power that stories can have in connecting people to organizations that they are otherwise far removed from, to make the abstract relatable.

This ability to turn the complex into something tangible reaches beyond businesses and consumers, though. Recently we’ve been using this ability to better understand the experiences that our clients’ user base are having, and communicate ways in which we can, and will, improve these user

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Establishing Your Online Presence

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We were invited back once again to CTV Morning Live to discuss setting up your own personal or business website, and the benefits of transitioning into a more customized web design. Ryan speaks on the issues of device compatibility, ease of use, and suggests Facebook as an inexpensive way to get started.

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Digital Spring Cleaning

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Albert sat down with CTV Morning Live to discuss digital spring cleaning, including some best practices for protecting your online reputation. From avoiding questionable situations to deleting old accounts, Albert suggests that the key to save face is to “be boring online.”

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Why Aren’t We Better at Branding?

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Your brand: it’s the essence of your organization, foundation, slo pitch team, dance troupe etc. Yet we’re still left wondering why so many fail at creating one.

So why aren’t we better at branding? I ask this because we are in the middle of the largest branding exercise and don’t even know it. With the majority of the modern world connected to social media through mobile devices, it’s a wonder why we haven’t been able to transfer our razor sharp personal branding skills to digital marketing with the companies we represent.

For most of us, like it or not, social media has turned into our personally curated ‘museum of me’. Sure, we are all creeping profiles and discovering new content, but that’s just half the fun. When it comes to managing our own profiles, it’s time for everyone’s

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Improving Experience Through Stories

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A few weeks ago, Derek Leverington (MPATH Engagement) and I gave a talk at Innovation Place in Saskatoon about User Experience. The audience of over 60 people was broad so we kept the session high-level. Our goal was to use this talk as a catalyst to get companies to start thinking about their overall customer experiences, both offline and online. We touched upon the ‘power of stories’ as part of your brand experience, but we weren’t able to expand on this due to the limited time that we had. So here’s a bit more:

“The power of stories” is the concept that having deep knowledge surrounding about an experience, a company or an item makes everything about it a little bit better. It’s about sharing that thing that makes something unique. Think of a pair of hockey pucks. They look the same,

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