zuLive is home to musings from the zuCrew, photos, and generally anything that interests us. Don’t expect anything too polished, this is where we let it all out.

Writing In Plain English

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While attending the Annual CIRI Conference in Banff, I was introduced to the practice of writing in plain english. Since the conference, I’ve noticed plain english writing coming up in news articles, in conversations with friends, and internally from our design team. I tried the concept on a recent document and, while it seems simple, in practice I found writing in plain english very challenging.

The workshop

At the conference, I attended a few sessions offered by Michael Sider, Assistant Professor, Management Communications, Ivey Business School. Sider stressed the importance of crafting compelling, personalized communication for brands and businesses, and used a few case studies to illustrate the do’s and don’ts of effective writing.

I really connected with the session material

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CIRI 2014: Three Takeaways for Digital Investor Relations

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PotashCorp Talks Integrated Reporting at CIRI 2014

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The CIRI 2014 Conference wrapped up on Tuesday with a couple of panel discussions on technology and integrated reporting. zu took in both sessions and we were especially proud to see Denita Stann, Vice President, Investor and Public Relations at PotashCorp, share the company’s experience on adopting integrated reporting. We caught up with Denita after her session to discuss how technology and the launch of the Integrated Reporting Center has aligned with PotashCorp’s vision for stakeholder inclusiveness.

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