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Writing In Plain EnglishBy Laurence on
While attending the Annual CIRI Conference in Banff, I was introduced to the practice of writing in plain english. Since the conference, I’ve noticed plain english writing coming up in news articles, in conversations with friends, and internally from our design team. I tried the concept on a recent document and, while it seems simple, in practice I found writing in plain english very challenging.
At the conference, I attended a few sessions offered by Michael Sider, Assistant Professor, Management Communications, Ivey Business School. Sider stressed the importance of crafting compelling, personalized communication for brands and businesses, and used a few case studies to illustrate the do’s and don’ts of effective writing.
I really connected with the session material...
CIRI 2014: Three Takeaways for Digital Investor RelationsBy Laurence & Tony on
The Annual CIRI Conference is always a great place for learning and networking in the Investor Relations space. As a digital agency, zu has always tried to better understand the challenges our clients face in engaging stakeholders and investors while seeking opportunities to expand our knowledge in IR. We enjoy the conversations with IROs, analysts and vendors about Investor Relations to see where digital strategy can help align communications. So to put a wrap on CIRI 2014, I want to look at three takeaways from the conference in areas where digital can help transform communication efforts.
1. Visual content is key for communication
One session that I took in was ‘Beyond Borders - Examining Global Investor Relations Programs’. It was an engaging panel discussion about how to tap...
PotashCorp Talks Integrated Reporting at CIRI 2014By Laurence on
The CIRI 2014 Conference wrapped up on Tuesday with a couple of panel discussions on technology and integrated reporting. zu took in both sessions and we were especially proud to see Denita Stann, Vice President, Investor and Public Relations at PotashCorp, share the company’s experience on adopting integrated reporting. We caught up with Denita after her session to discuss how technology and the launch of the Integrated Reporting Center has aligned with PotashCorp’s vision for stakeholder inclusiveness.