zuLIVE

zuLive is home to musings from the zuCrew, photos, and generally anything that interests us. Don’t expect anything too polished, this is where we let it all out.

Dear <insert bank name here> Customer - You’ve been phished!

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We've all seen the emails; they look like they're from a legitimate source, maybe your bank, maybe the Financial Director of your company. They're usually simple enough, telling you that you need to verify some information, or that there's some problem with the money. The mail might be addressed to you directly, or be addressed to "Dear Friend". They might be very sophisticated, or simple in form. But they're all doing the same thing – trying to bilk you out of personal and banking information, or your money.

The FBI's Internet Crime Complaint Center (IC3) estimates that in 2014, almost $215 million US dollars were lost to this form of scam.⁠[1] The scams are becoming more sophisticated, and harder to detect. It's easy to fall victim to them, and it's not just individuals that are being

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My Takeaways from MoSo 2015

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Virtual Reality

Holodeck “Things like the holodeck in Star Trek, we’re going to see that in our lifetime.”​

This was one of the things that stuck with me after attending a few sessions at MoSo 2015. The quote came from Rob Bryanton from Talking Dog Studios, in his session “Virtual Reality Demonstration”. It was pretty interesting to see some of the gear used to capture life in 360 video: creating fully spherical high resolution/high frame rate 360 video, such as a helmet mounted with 6 Go Pro cameras arranged in a cube. Participants at Rob’s talk also had the opportunity to try out some VR headsets that provided options to interact with the videos: the Google Cardboard and Samsung’s Gear VR.

It is a little mind blowing to think about how a video can be more than a single view or window into

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What to Expect at MoSo 2015

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zu’s Design Director, Zach Perkins, on CTV Morning today to discuss the speaker lineup at MoSo2015.

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zurgermania is Back!

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MoSo is celebrating its fifth year, and zu is back to host the zurgermania MoSo BBQ Party on Thursday, June 18, 5pm. Between a day of conference sessions and a night of shows on Broadway, make a pit stop at Cosmo Senior’s Centre (beside the Hose & Hydrant). We’ll have a burger bar with an array of wacky toppings and ice cold refreshments FREE for the first 125 MoSo passholders through the door. But it gets better: games, door prizes, networking -  and nothing is complete without an accompanying outdoor beer gardens featuring DJ Albert and DJ Larrington. See you there!

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Why Aren’t We Better at Branding?

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Your brand: it’s the essence of your organization, foundation, slo pitch team, dance troupe etc. Yet we’re still left wondering why so many fail at creating one.

So why aren’t we better at branding? I ask this because we are in the middle of the largest branding exercise and don’t even know it. With the majority of the modern world connected to social media through mobile devices, it’s a wonder why we haven’t been able to transfer our razor sharp personal branding skills to digital marketing with the companies we represent.

For most of us, like it or not, social media has turned into our personally curated ‘museum of me’. Sure, we are all creeping profiles and discovering new content, but that’s just half the fun. When it comes to managing our own profiles, it’s time for everyone’s

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Yomoji: Say It With Emojis

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In a few short weeks the world will be introduced to iOS 8, the mobile platform that Apple hopes will usher in the age of wearables. But for the web and mobile development community, iOS 8 has a different significance as Apple is introducing a new app development language: Swift. zu recently experimented with this mobile technology, developing an iOS application for the ‘yo’ crowd. With an Objective-C version now live, and a Swift version waiting for the launch of iOS 8, zu is proud to launch Yomoji, the app that lets you communicate with emojis.

To give you some insight into the app development process on Swift, here is a brief interview with the App’s lead mobile developer at zu, Marli Bells:

How did you like developing Yomoji on Swift?

Swift is a great language. It’s really

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