zuLIVE

zuLive is home to musings from the zuCrew, photos, and generally anything that interests us. Don’t expect anything too polished, this is where we let it all out.

Making it Human

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A few months ago zu’s Strategic Director, Albert Jame, wrote about the power of stories and their ability to engender feelings of pride, ownership and desire in consumers towards brands, companies and products. Stories have long been used by companies to sell products and by sports teams to build fan support and loyalty. It’s hard to overemphasize the power that stories can have in connecting people to organizations that they are otherwise far removed from, to make the abstract relatable.

This ability to turn the complex into something tangible reaches beyond businesses and consumers, though. Recently we’ve been using this ability to better understand the experiences that our clients’ user base are having, and communicate ways in which we can, and will, improve these user

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Top Takeaways From UX Intensive: Brooklyn

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We laughed, we cried, we wireframed. What a week it was in downtown Brooklyn, at Adaptive Path’s UX Intensive workshop, working through four jam packed days with 70 UX practitioners from around the world.

The days were split into 4 streams: Design Strategy, Research, Service Design and finally, Interaction Design. Each course was led by a different member of the Adaptive Path team, while the others helped teams along the way. We have quite a few key takeaways from these workshops. Some are being implemented into our overall process at zu, while others are on the horizon. Here are our Top 8 Takeaways:

1. New practical approaches to user research

You are not your user. This theme was repeated often, and thus we were taught several methods of collecting feedback from users. While most

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Improving Experience Through Stories: 2/3

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About a month ago I wrote a post about improving experience through stories, the idea that stories are what tie us all together and the importance of stories as they relate to your brand. zu recently began work on the City of Saskatoon website redesign project and I found myself thinking of this beyond business and reflecting on the stories that unite us as a city. Stories can be great motivators and can help put meaning and context around complex tasks and challenges. So here’s a quick story about this lovely place, Saskatoon, Saskatchewan, and the impact it’s having on the website redesign project.

I’ve always identified myself with Swift Current, Saskatchewan. I mean after all, that’s where I was born, raised and graduated high school. “Speedy Creek” was where I identified myself to

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Improving Experience Through Stories

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A few weeks ago, Derek Leverington (MPATH Engagement) and I gave a talk at Innovation Place in Saskatoon about User Experience. The audience of over 60 people was broad so we kept the session high-level. Our goal was to use this talk as a catalyst to get companies to start thinking about their overall customer experiences, both offline and online. We touched upon the ‘power of stories’ as part of your brand experience, but we weren’t able to expand on this due to the limited time that we had. So here’s a bit more:

“The power of stories” is the concept that having deep knowledge surrounding about an experience, a company or an item makes everything about it a little bit better. It’s about sharing that thing that makes something unique. Think of a pair of hockey pucks. They look the same,

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