# zu.com > AI-friendly documentation for zu.com ## Pages - [We build digital experiences](https://zu.com/) - zu is a Canadian digital agency specializing in website design, brand systems, and UX strategy. 30 years. 936 projects. 100% delivery. - [About](https://zu.com/about/) - We‘re among Canada‘s leading strategy, design, and development teams. As a Saskatoon-based, 27-person studio founded in 1995, not a faceless consultancy, we prioritize impact over growth, remaining nimble enough to transform ourselves and our clients. - [Solve problems and innovate faster.](https://zu.com/academy/) - Discover zu Academy’s three-tier design thinking courses. Elevate your skills with practical, human-centred strategies and transform the way you approach problem-solving. Learn more and enroll today! - [Assessments](https://zu.com/assessments/) - Take our free assessments to evaluate your organization's readiness across key areas like AI, digital strategy, and more. - [Audit Services](https://zu.com/audits/) - zu's UX, AI, and accessibility audit services identify broken user experiences, missed revenue, and AI opportunities for enterprise websites. Based in Saskatoon, serving Canada. - [Careers](https://zu.com/careers/) - Work with us. Exceptional experiences start with an exceptional team. Which is why we’re always looking for talented people to join our zu crew. - [Contact Us](https://zu.com/contact/) - Whether you’re starting a new project or exploring options, we’d love to connect. Share your details below, and we’ll direct you to the right team member. - [Drupal](https://zu.com/drupal/) - A Drupal development agency offering custom builds, headless CMS architecture, and Drupal migrations for enterprise clients across Canada. - [Privacy](https://zu.com/privacy/) - Our Privacy Policy explains how we collect, use, and protect your data when you visit zu.com or interact with any other form of media related to our site. - [Services](https://zu.com/services/) - Web design, software and website development, brand design, digital strategy, and UX audits for enterprise organizations across Canada. SOC II compliant. NN/g certified. - [Work](https://zu.com/work/) - zu's portfolio of enterprise web design, custom web apps, and brand design projects for clients across Canada including SaskTel, Nutrien, and Saskatchewan Health Authority. ### academy - [Albert Jame](https://zu.com/academy/albert-jame/) - Albert is a speaker, facilitator, and social commentator who blends two decades of digital strategy with a lifelong love of culture, music, and human connection. With a knack for making complex ideas entertaining, his talks are equal parts insight and energy—designed to stick with audiences long after the mic drops. - [Academy](https://zu.com/academy/success/) ### adero-architecture - [Adero](https://zu.com/adero-architecture/brand-web-design/) - Revitalizing over 120 years of architectural expertise with a bold new brand identity—positioning the firm to lead with innovative, functional design, and building even stronger connections with clients and the community for the future. ### articles - [404](https://zu.com/articles/404/) - [5 Key Takeaways from DrupalCon NA 2021: The Future of Drupal](https://zu.com/articles/5-key-takaways-from-drupalcon-na-2021-the-future-of-drupal/) - Explore the exciting future of Drupal with insights from DrupalCon North America 2021, including updates on decoupled Drupal, JavaScript modernization, and improved sitebuilder experiences. - [6 Key Considerations Before Starting Your Next Web Project](https://zu.com/articles/6-key-considerations-before-starting-your-next-web-project/) - Ensure the success of your next web project by considering these six critical factors. From defining your goals and target audience to planning your budget and timeline, these essential steps will help you create a more effective and efficient web development process. - [A Founder’s Thoughts on 25 Years of Business](https://zu.com/articles/a-founders-thoughts-on-25-years-of-business/) - Explore 25 years of business growth, challenges, and lessons from the founder of zu, reflecting on the company’s unique approach to sustainability, culture, and client collaboration. - [Adapting Your Core Offerings for a Changing Market](https://zu.com/articles/adapting-your-core-offerings-for-a-changing-market/) - Ensure the success of your next web project by considering these six critical factors. From defining your goals and target audience to planning your budget and timeline, these essential steps will help you create a more effective and efficient web development process. - [Balancing Early Adoption of Emerging Technology with User Needs](https://zu.com/articles/balancing-early-adoption-of-emerging-technology-with-user-needs/) - Explore the challenges and benefits of early adoption in emerging technology. Learn how to align new tech capabilities with user expectations, mitigate risks, and enhance user experience through proactive engagement and careful consideration. - [Behind the Scenes: The Internview](https://zu.com/articles/behind-the-scenes-the-internview/) - Get an inside look at the experiences of our interns through the InternView program. Learn about their roles, challenges, and achievements, and discover how this program helps shape future professionals. Gain valuable insights from the perspectives of our talented interns. - [Beyond Marketing: Why Your Website is More Than a Sales Tool](https://zu.com/articles/beyond-marketing-why-your-website-is-more-than-a-sales-tool/) - Understand why your website is more than just a marketing tool. Discover how it serves as a hub for customer engagement, brand representation, and business operations. Learn strategies to maximize your website’s potential to support broader business goals. - [Building for AI: Preparing Your Services for the Conversational Future](https://zu.com/articles/building-for-ai-preparing-your-services-for-the-conversational-future/) - Discover how to prepare your services for the conversational AI future. Learn about MCP, seamless AI integrations, and how companies can stay ahead with AI-ready digital experiences. - [Building Value Through Service Design: Enhancing Customer Experience](https://zu.com/articles/building-value-through-service-design-enhancing-customer-experience/) - Learn how to create value and improve customer experiences through effective service design. Discover strategies to understand customer needs, streamline processes, and innovate services to provide exceptional value. - [Caching in Drupal 8](https://zu.com/articles/caching-drupal-8/) - Drupal 8 has evolved in many ways over its predecessor. Some of the prominent features are the inclusion of the widely used views module into core, configuration management, and an easy to use translation service. However, today we are going to dive into one of the other major updates of Drupal 8 that provides a huge boost to performance and perceived performance: the cache layer. - [Circling Forward](https://zu.com/articles/circling-forward/) - A reflection on the power of returning—this time with clarity. From tech trends to team tools, progress often comes from a second look at what came before. - [Combating User Disillusionment: Designing for High Performance](https://zu.com/articles/combating-user-disillusionment-designing-for-high-performance/) - Learn how to fight user disillusionment by designing for optimal performance. Discover strategies to enhance user satisfaction, ensure fast load times, and create seamless digital experiences. Keep your users engaged and happy with high-performing designs. - [Content Alignment Starts Earlier Than You Think](https://zu.com/articles/content-alignment-starts-earlier-than-you-think/) - Most enterprise content strategies lose traction before anyone writes a word. The brief is where clarity either gets established or doesn't. - [Design Thinking vs. Expert Opinion: Finding the Right Balance](https://zu.com/articles/design-thinking-vs-expert-opinion-finding-the-right-balance/) - Explore the dynamic between design thinking and expert opinion in product development. Learn how to balance innovative user-centered approaches with specialized expertise to create effective, user-friendly solutions. Discover strategies for integrating both perspectives for optimal results. - [Design Thinking: You’re Likely Already Doing It](https://zu.com/articles/design-thinking-youre-likely-already-doing-it/) - Discover how you may already be using Design Thinking principles in your work. Learn to identify these practices and leverage them for better problem-solving, innovation, and user-centric design. Unlock the full potential of Design Thinking in your projects. - [[XCamp Keynote] Designing For Emerging Technologies](https://zu.com/articles/designing-for-emerging-technologies/) - In this keynote, Jayar La Fontaine demystifies futurism by highlighting the importance of strategic preparation rather than prediction. Grounded in strategic foresight, the session explores how organizations can thoughtfully anticipate emerging trends and make informed decisions. By connecting emerging technologies with user experience (UX), we illustrate how intentional design can ease cultural resistance and foster confidence in innovation. - [Designing Moments That Matter: Creating Impactful User Experiences](https://zu.com/articles/designing-moments-that-matter-creating-impactful-user-experiences/) - Learn how to design meaningful moments that enhance user experiences. Discover strategies for creating impactful interactions that resonate with users, fostering engagement and satisfaction in your digital products and services. - [Designing for sloths](https://zu.com/articles/designing-sloths/) - [Digital Transformation](https://zu.com/articles/digital-transformation/) - [Drupal 9 is Coming: Here’s What You Need to Know](https://zu.com/articles/drupal-9-is-coming-heres-what-you-need-to-know/) - Drupal 9 is set to launch soon, while support for Drupal 7 and 8 ends in November 2021. Discover how Semantic Versioning makes the transition easier and why you should upgrade now. - [Drupal Admin Account Security: Protecting Your Website from Common Entry Points](https://zu.com/articles/drupal-admin-account-security-protecting-your-website-from-common-entry-points/) - Protect your Drupal site from common threats like weak passwords, brute-force attacks, and generic admin accounts. Learn best practices and how zu can help you lock down admin access. - [Expert Facilitation: 14 Tips for Successful Workshops](https://zu.com/articles/expert-facilitation-14-tips-for-successful-workshops/) - Enhance your workshop facilitation skills with these 14 practical tips. Learn how to create engaging, productive sessions that leave a lasting impact on participants. From room setup to co-facilitation strategies, discover the key elements to successful workshop experiences. - [Exploring Design Innovation at Config 2024 in San Francisco](https://zu.com/articles/exploring-design-innovation-at-config-2024-in-san-francisco/) - Discover the top insights from Config 2024 in San Francisco! Explore highlights from Figma’s product launch, the impact of AI on design, and key trends in inclusive design. Read about our experience at this leading design conference and how it’s shaping the future of design innovation. - [How AI is Changing the Drupal Experience](https://zu.com/articles/how-ai-is-changing-the-drupal-experience/) - Drupal has always been known as a flexible, enterprise-grade CMS,and they’re about to be known as an AI-first CMS. Drupal has published their AI Initiative [https://new.drupal.org/ai/announcement] which is reshaping the editing and user experience. The AI tools available for Drupal aren’t just about grabbing on to the AI hype. They’re aimed at making life easier for content editors and delivering smarter, more relevant experiences for end users. - [[XCamp Keynote] How AI Will Take Your Job to a Whole ’Nother Level](https://zu.com/articles/how-ai-will-take-your-job-to-a-whole-nother-level-xcamp-keynote-insights/) - In a thought-provoking keynote at XCamp, Speaker Dre challenges the notion that artificial intelligence is here solely to replace jobs. Instead, he explains how AI transformation is revolutionizing work, creativity, and strategic thinking. In this post, we break down his key insights on prompt engineering, futures design, and ethical innovation. - [How Many Times do you Want to Pay Half Price?](https://zu.com/articles/how-many-times-do-you-want-pay-half-price/) - Explore the hidden costs and implications of opting for half-price digital solutions. Learn why investing in quality tools can save time and enhance user experience, ultimately benefiting your business in the long run. Discover the importance of adaptive planning in maintaining competitiveness. - [Why the Build-vs-Buy Calculation Just Changed](https://zu.com/articles/is-software-as-a-service-still-the-right-choice/) - The economics that made SaaS the obvious choice for two decades have shifted. Build costs are down. Subscription prices are up. And vendor stability is no longer a safe assumption. Here's what that means for your stack. - [JavaScript is Dead, Long Live JavaScript](https://zu.com/articles/javascript-is-dead-long-live-javascript/) - For years, the web development industry has been swinging between two ends of a spectrum: server-side rendering (SSR) and client-side rendering (CSR). We started with server-rendered pages, then embraced JavaScript-heavy single-page applications (SPAs), and now the pendulum is swinging back—this time, with a smarter, more efficient approach. - [Making It Human: Designing Digital Experiences with Empathy](https://zu.com/articles/making-it-human-designing-digital-experiences-with-empathy/) - Discover how to create more human-centered digital experiences by designing with empathy. Learn the importance of understanding user needs, emotions, and behaviors to build connections and enhance user satisfaction. Explore strategies for making your digital interactions feel more personal and engaging. - [Making Urgent Communications User-Friendly: Best Practices and Tips](https://zu.com/articles/making-urgent-communications-user-friendly-best-practices-and-tips/) - Learn how to ensure your urgent communications remain user-friendly and effective. Discover strategies to balance urgency with clarity, accessibility, and user engagement. Enhance the impact of your critical messages with these essential tips. - [Prioiritizing Web Performance: Lesson’s From DrupalCon LA](https://zu.com/articles/prioritizing-web-performance-lessons-from-drupalcon-la/) - Discover the importance of creating a performance budget to optimize web performance. Learn how setting early goals can improve user experience and help your project stay ahead of the competition. - [Protecting Your Organization from Emerging Cyber Security Threats](https://zu.com/articles/protecting-your-organization-from-emerging-cyber-security-threats/) - Learn how to safeguard your organization from the latest cyber security threats with essential strategies like strong password policies, VPN usage, active monitoring, and fostering a cyber-secure culture. Stay ahead of potential risks with proactive measures and expert insights. - [Raising the UX Bar: Meeting Higher User Experience Standards](https://zu.com/articles/raising-the-ux-bar-meeting-higher-user-experience-standards/) - Explore how rising user expectations are elevating UX standards. Learn strategies to enhance user experience, keep up with industry trends, and ensure your digital products meet the growing demands for superior usability and engagement. - [Rescuing Your Software Project](https://zu.com/articles/rescuing-your-software-project/) - Facing software project delays or breakdowns? Discover how zu’s expertise can rescue your project, restore calm, and deliver results when time and resources are running out. - [[Webinar] Rethinking Digital Experience in the Age of AI](https://zu.com/articles/rethinking-digital-experience-in-the-age-of-ai/) - AI is stepping into the foreground and becoming part of the digital experience. The challenge now is designing experiences that work for both people and AI. In this webinar, we explore how taskbots and the Model Context Protocol (MCP) are reshaping workflows, why content strategy is evolving into data strategy, and what organizations should consider as adoption accelerates. - [Review: 30 Years of Web Design](https://zu.com/articles/review-30-years-of-web-design/) - Explore 30 years of web design evolution, from the early days of tables and Flash to mobile-first design, responsive layouts, and AI-driven experiences. Discover key milestones and trends that have shaped the web as we know it today. - [Review: Digital Transformation using Design Thinking](https://zu.com/articles/review-digital-transformation-using-design-thinking/) - Explore how zu’s event in Regina showcased the power of Design Thinking in driving digital transformation, featuring talks from Albert Jame, Zach Perkins, and insights from FCC’s Krystal Kolodziejak. - [Sign in with Apple: Let’s SIWA-t all the fuss is about](https://zu.com/articles/sign-in-with-apple-lets-siwa-t-all-the-fuss-is-about/) - Explore the benefits and features of Sign In with Apple (SIWA). Learn why this authentication method is gaining popularity, how it enhances user privacy and security, and what it means for both users and developers. Get the full scoop on SIWA. - [Sound, Vision, and the Practice of Taste](https://zu.com/articles/sound-vision-and-the-practice-of-taste/) - This piece explores why taste, the ability to know what feels right before you can measure it, is becoming design’s most strategic advantage in an AI-accelerated world, and how vision turns that instinct into something a whole team can build around. - [The Art of Simplicity: Embracing Boring Technologies for Effective Solutions](https://zu.com/articles/the-art-of-simplicity-embracing-boring-technologies-for-effective-solutions/) - Discover the benefits of using simple, proven technologies in your projects. Learn how embracing ‘boring’ tech can lead to more reliable, maintainable, and effective solutions. Explore the advantages of simplicity and stability in technology choices for long-term success. - [[Webinar] The Art of Surprise & Delight in Design](https://zu.com/articles/the-art-of-surprise-and-delight-in-design/) - In this webinar, join Brian Kachur, Senior Design Strategist at zu, as he leads an exploration into the power of “surprise and delight” in creating memorable user experiences. - [The Content Standard AI Is Enforcing](https://zu.com/articles/the-content-standard-ai-is-actually-enforcing/) - For years, vague enterprise content had nowhere to be held accountable. Generative search changed that. Writing for people was always the standard, now it's being enforced. - [The High-Fidelity Human](https://zu.com/articles/the-high-fidelity-human/) - Why qualitative research and human perspective are becoming the real competitive advantage in an AI-driven, data-saturated world. - [The Power of Plain English: Tips for Simplifying Your Writing](https://zu.com/articles/the-power-of-plain-english-tips-for-simplifying-your-writing/) - Explore the dynamic between design thinking and expert opinion in product development. Learn how to balance innovative user-centered approaches with specialized expertise to create effective, user-friendly solutions. Discover strategies for integrating both perspectives for optimal results. - [The Value of Unused Data: Turning Insights into Action](https://zu.com/articles/the-value-of-unused-data-turning-insights-into-action/) - Explore how businesses can leverage untapped data to drive growth and innovation. Learn strategies for identifying and utilizing hidden data assets to gain insights, improve decision-making, and enhance competitive advantage. Discover the value of harnessing data effectively. - [Top 4 Reasons to Embrace Design Thinking in Your Projects](https://zu.com/articles/top-4-reasons-to-embrace-design-thinking-in-your-projects/) - Discover the top four reasons why Design Thinking is essential for your projects. Learn how this user-centric approach fosters innovation, enhances problem-solving, and improves collaboration. See how Design Thinking can drive successful outcomes and create more impactful solutions. - [Understanding Coupled, Decoupled, and Headless CMS Architectures](https://zu.com/articles/understanding-coupled-decoupled-and-headless-cms-architectures/) - Explore the differences between coupled, decoupled, and headless CMS architectures. Learn about their unique features, benefits, and use cases to help you decide which CMS architecture best suits your business needs and digital strategy. - [Understanding the Halo Effect: Cognitive Bias in Website Design](https://zu.com/articles/understanding-the-halo-effect-cognitive-bias-in-website-design/) - Discover how the Halo Effect influences user perceptions in web design. Learn strategies to leverage this cognitive bias to create positive first impressions and enhance user experience. Understand the impact of visual appeal on user behavior and decision-making. - [We All Think We're Behind on AI. We're Not.](https://zu.com/articles/we-all-think-were-behind-on-ai-were-not/) - Most organizations aren't as far behind on AI as they think. Here's a simple framework for figuring out where you actually stand, and what to do next. - [Web Vitals: Delighting Google and your Users](https://zu.com/articles/web-vitals-delighting-google-and-your-users/) - Discover how to optimize your website for both user satisfaction and SEO by focusing on Web Vitals. Learn the key metrics that Google uses to assess performance and how improving these can lead to better user experiences and higher search rankings. - [What Kind of Salad Dressing is Your Company?](https://zu.com/articles/what-kind-of-salad-dressing-is-your-company/) - Is your organization truly collaborative—or just a mix of siloed parts? Discover how Design Thinking helps companies move beyond potential to become purpose-fit, high-performing teams. (Also, eat your salad.) - [What is Open Source Software? — a Marketers Perspective](https://zu.com/articles/what-open-source-software-marketers-perspective/) - [[XCamp Keynote] When Design Thinking Fails](https://zu.com/articles/when-design-thinking-fails-xcamp-insights-from-kai-haley/) - In this keynote, Kai Haley—former Google UX leader and current VP of Design and Research at Alto Pharmacy—shares his journey of transforming design thinking into actionable strategies. This post offers a comprehensive breakdown of his talk, detailing how design sprints, rapid prototyping, and strategic vision can reshape innovation and collaboration in today’s fast-paced environments. Have a watch to uncover practical insights, real-world challenges, and actionable takeaways to enhance your team’s creative process and product development. - [When to Build a Website vs. a Web Application](https://zu.com/articles/when-to-build-a-website-vs-a-web-application/) - Ensure the success of your next web project by considering these six critical factors. From defining your goals and target audience to planning your budget and timeline, these essential steps will help you create a more effective and efficient web development process - [Why Data is the Hottest Commodity in Business Today](https://zu.com/articles/why-data-is-the-hottest-commodity-in-business-today/) - Discover why data is crucial for business success in today’s digital age. Learn how leveraging data analytics can drive informed decision-making, enhance customer experiences, and provide a competitive edge. Explore key strategies for effectively utilizing data in your business. - [Why Every Company Is a Software Company](https://zu.com/articles/why-every-company-is-now-a-software-company/) - Every company now relies on software—from SaaS tools to custom systems—to deliver value. Learn how to map your digital ecosystem, reduce inefficiencies, and turn your tech stack into a strategic advantage. - [Why Upgrading to Drupal 11 Matters Now](https://zu.com/articles/why-upgrading-to-drupal-11-matters-now/) - Upgrade to Drupal 11 now for better security, performance, and flexibility. Avoid risks, cut costs, and future-proof your website. - [Why User Experience (UX) is Everybody’s Job](https://zu.com/articles/why-user-experience-ux-is-everybodys-job/) - Explore why user experience (UX) is not just the job of designers but a shared responsibility across all team members. Learn how fostering a UX-focused culture can enhance collaboration, drive better project outcomes, and create more user-friendly products. - [You Can't Design a Great Experience With Bad Content](https://zu.com/articles/you-cant-design-a-great-experience-with-bad-content/) - Content strategy fails not because teams don't care, but because they treat it as a deliverable rather than a discipline. Here's what that distinction means in practice. - [You Don’t Know What You Don’t Know: Lessons From User Research](https://zu.com/articles/you-dont-know-what-you-dont-know-lessons-from-user-research/) - Discover the invaluable lessons from user research that highlight the hidden challenges and unexpected insights in user experience design. Learn why skipping research can cost both your organization and your users more than you might think. - [zu Announces New Positions](https://zu.com/articles/zu-announces-new-positions/) - Discover the latest leadership changes at zu as we appoint new positions to support our growth and strategic goals. Learn about the new roles and responsibilities within the team, including the creation of a CXO position and key promotions that align with zu’s vision for the future. - [zu x Mohawk Council of Akwesasne: Canada’s Smart Cities Challenge Finalist](https://zu.com/articles/zu-x-mohawk-council-of-akwesasne-canadas-smart-cities-challenge-finalist/) - Celebrate the Mohawk Council of Akwesasne’s achievement as a national finalist in Canada’s Smart Cities Challenge. Learn about their innovative initiatives and commitment to creating a smarter, more sustainable indigenous community. ### page - [Articles](https://zu.com/articles/page/1/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/2/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/3/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/4/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/5/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/6/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. - [Articles](https://zu.com/articles/page/7/) - Every once in a while, something occurs that’s worth reporting or getting off our mind. Check back for company announcements, highlights, methods, event recaps, media coverage etc. ### assessments - [Is your digital presence accessible, and defensible?](https://zu.com/assessments/accessibility-compliance/) - Take our free accessibility assessment to find out if your website meets compliance standards and where you can improve the experience for all users. - [Are you ready to use AI, or just experimenting with it?](https://zu.com/assessments/ai-readiness/) - Take our free AI readiness assessment to evaluate whether your organization has the data, processes, and people to adopt AI effectively. - [Is your brand actually defined, or just loosely held together?](https://zu.com/assessments/brand-health/) - Take our free brand health assessment to discover whether your brand identity, messaging, and experience are aligned and driving growth. - [Are your software subscriptions actually worth what you're paying?](https://zu.com/assessments/saas-vs-custom/) - Take our free assessment to find out if your SaaS subscriptions are delivering real value or if a custom-built solution makes more sense. ### careers - [Career](https://zu.com/careers/success/) ### city-of-regina - [City of Regina](https://zu.com/city-of-regina/website-redesign/) - Teaming up to build a welcoming and intuitive platform for Saskatchewan’s Capital — an accessible and engaging two-way website that makes navigating life in the city a bit more manageable. ### city-of-yellowknife - [City of Yellowknife](https://zu.com/city-of-yellowknife/municipal-website-redesign/) - A Drupal-powered municipal website redesign that transformed the City of Yellowknife’s digital experience, making services easier to find while strengthening content governance and long-term website management. ### contact - [Contact](https://zu.com/contact/success/) ### government-of-saskatchewan - [Government of Saskatchewan Crop Development Report](https://zu.com/government-of-saskatchewan/crop-development-report/) - Partnering with the Ministry of Agriculture to overhaul the Saskatchewan Crop Development Report, creating a real-time, automated platform that reduces costs, boosts efficiency, and supports proactive decision-making for farmers and industry stakeholders. - [Government of Saskatchewan Dashboard Design and Development](https://zu.com/government-of-saskatchewan/the-saskatchewan-dashboard/) - Increasing public-sector transparency for citizens through a single-page web application — automating data aggregation and visualization for six Government of Saskatchewan ministries. ### group-medical-services - [Group Medical Services (GMS)](https://zu.com/group-medical-services/web-and-creative-aor/) - Overhauling the entire visual identity and establishing the digital foundation for a century-old organization. From a rebrand to website to portal design and integration, GMS will be ready for the next 100 years. ### innovation-saskatchewan - [Innovation Saskatchewan](https://zu.com/innovation-saskatchewan/web-application-development/) - Streamlining the Saskatchewan Technology Startup Incentive process by digitizing tax credit applications through a custom web portal, improving data accuracy, workflow efficiency, and internal tracking. ### moms-and-kids-health-saskatchewan - [Moms & Kids Health Saskatchewan](https://zu.com/moms-and-kids-health-saskatchewan/brand-and-website-design/) - Creating a friendly name, brand, and website for Saskatchewan’s maternal and children’s programs, designed to be clear, supportive, and easy to navigate during critical moments. ### nutrien - [Nutrien Procurement Transformation](https://zu.com/nutrien/procurement-transformation/) - Uniting Agrium, Crop Production Services, and PotashCorp through a human-centered change management strategy that unlocked over $1.0MM in savings by streamlining processes, communications, and technology adoption. ### pisim-power - [Pisim Power](https://zu.com/pisim-power/case-study/) - Partnering with Pisim Power, an Indigenous-led clean energy company to design a new brand and website to support in public relations efforts. ### sandbox - [Sandbox Mutual Insurance](https://zu.com/sandbox/brand-culture-and-digital-transformation/) - End-to-end platform and brand development to transform 115-year-old Saskatchewan Mutual Insurance, into Sandbox, an organization that redefines insurance through invisible integration and delightfully simple experience. ### saskatchewan-cancer-agency - [Saskatchewan Cancer Agency](https://zu.com/saskatchewan-cancer-agency/multisite-design-development/) - Designing and developing an intuitive front-end website that prioritizes the needs and experiences of patients and clients, creating a welcoming and supportive online environment. ### saskatchewan-health-authority - [Saskatchewan Health Authority](https://zu.com/saskatchewan-health-authority/platform-amalgamation/) - Designing and developing an intuitive front-end website and complex digital experience for the Saskatchewan Health Authority, unifying 12 regional websites, and 8 employee intranets onto a single integrated platform. ### sasktel - [SaskTel](https://zu.com/sasktel/portal-app-and-website-redesign/) - An ongoing relationship with Saskatchewan’s largest telecommunications company to create and ship new digital experiences, including a redesigned flagship app, and website. ### services - [Custom Solutions](https://zu.com/services/end-to-end-custom-solutions/) - Connected ecosystems through strategy, design, and development. We build software from the ground up, reengineer legacy systems, design custom front-ends, and facilitate integration to deliver best-in-class digital experiences. ### sgi - [SGI](https://zu.com/sgi/user-experience-design/) - Leading a digital overhaul of SGI's core insurance platforms, applying pragmatic UX and UI practices to deliver modern, repeatable experiences for customers and administrators. ### all - [Event Photos](https://zu.com/xcamp/2025/all/event-photos/) - Photos from every keynote, workshop and talk at XCamp Volume III ### beyond-analyst - [Beyond Analyst: The New Experience Roles](https://zu.com/xcamp/2025/beyond-analyst/photos/) - Photo gallery for XCamp 2025 Beyond Analyst: The New Experience Roles event. ### build-your-first-ai-augmented-workflow - [⚡︎SPARK™: Build and Visualize Your First AI-Augmented Workflow](https://zu.com/xcamp/2025/build-your-first-ai-augmented-workflow/photos/) - Photo gallery for XCamp 2025 ⚡︎SPARK™: Build and Visualize Your First AI-Augmented Workflow event. ### creating-an-experience-vision - [Creating an Experience Vision You Can Actually Use](https://zu.com/xcamp/2025/creating-an-experience-vision/photos/) - Photo gallery for XCamp 2025 Creating an Experience Vision You Can Actually Use event. ### dont-become-the-tool - [Don’t Become the Tool](https://zu.com/xcamp/2025/dont-become-the-tool/photos/) - Photo gallery for XCamp 2025 Don’t Become the Tool event. ### experimentation - [Experimentation](https://zu.com/xcamp/2025/experimentation/photos/) - Photo gallery for XCamp 2025 Experimentation event. ### friction-with-intention - [Friction with Intention](https://zu.com/xcamp/2025/friction-with-intention/photos/) - Photo gallery for XCamp 2025 Friction with Intention event. ### hidden-drivers - [Hidden Drivers](https://zu.com/xcamp/2025/hidden-drivers/photos/) - Photo gallery for XCamp 2025 Hidden Drivers event. ### how-to-draw-at-work - [Sketchy Brian's Sketch Class / How to Draw at Work](https://zu.com/xcamp/2025/how-to-draw-at-work/photos/) - Photo gallery for XCamp 2025 Sketchy Brian's Sketch Class / How to Draw at Work event. ### measurement-in-ux-and-service-design - [Measurement in UX and Service Design](https://zu.com/xcamp/2025/measurement-in-ux-and-service-design/photos/) - Photo gallery for XCamp 2025 Measurement in UX and Service Design event. ### through-their-eyes - [Through Their Eyes: The Future User Lab](https://zu.com/xcamp/2025/through-their-eyes/photos/) - Photo gallery for XCamp 2025 Through Their Eyes: The Future User Lab event. ### what-dance-floors-can-teach-us-about-cx-ux - [What Dance Floors Can Teach Us About CX/UX](https://zu.com/xcamp/2025/what-dance-floors-can-teach-us-about-cx-ux/photos/) - Photo gallery for XCamp 2025 What Dance Floors Can Teach Us About CX/UX event. ### what-is-the-future-of-innovation - [What is the Future of Innovation?](https://zu.com/xcamp/2025/what-is-the-future-of-innovation/photos/) - Photo gallery for XCamp 2025 What is the Future of Innovation? event. ### xcamp - [Get the XCamp Vol. III Package](https://zu.com/xcamp/get-the-package/) - Decks, photos and summaries from zu's premiere customer and user experience conference, XCamp Volume III. *Auto-generated documentation index*