Get your hands dirty with real digital tools
Staying ahead of the curve
When you think of industries at the leading edge of mobile technology, farming probably doesn't immediately spring to mind. But don't let the farmers fool you—they are a tech-savvy group and they depend on the latest technology to conduct the business of farming.
Features and highlights
- Native iOS, Android & BlackBerry apps
- Responsive website and web app
- 434% first year growth
- Half of all users access the app daily
- One third spend 1-3 mins per session
- 25,000 total hrs spent in app in 1st year
Buying and selling of crops requires accurate information, and farmers may need that data while literally standing in the middle of a field. This access to information has become even more important with recent changes to the Canadian Wheat Board, creating a more competitive marketplace for farmers to stay on top of.
When it comes to mobile, the farming community is actually among the earliest adopters of new devices. Viterra understands this because they understand their customers. That's how they became one of the largest agri-businesses in the world. Armed with this understanding and a mandate to provide second-to-none service, they identified a need for new, advanced mobile tools among their customers, and they partnered with us to help create those tools.
Fast, relevant data at your fingertips
Our work with Viterra is based on two things: 1) create a suite of applications that meet customer needs, 2) maximize compatibility by making those tools available on all platforms. Their research indicated there were no apps relevant to farmers currently on the market, so they wanted us to create something completely original.
We responded with a Viterra application that runs on all the latest platforms, including iOS, Android and BlackBerry. We also built a web version of the app using a responsive design that will load in any browser, desktop or mobile.
The mathematics of growing
For the second phase of the project, we created a nitrogen calculator application for the web, allowing users to work out their fertilizer needs on the fly. They choose the fertilizer they want, input their crop type and acreage, and the app determines the amount of fertilizer required to maximize yield. Users can change criteria, toggle results and, ultimately, make informed decisions.
Again, this is about using technology to create essential tools that deliver accurate information to farmers.