Articles

User experience is everybody’s job

“Just make it really simple and easy to use. Make sure it has a good user experience.”

Read More

Design Thinking vs. Experts

At zu, we use Design Thinking in the process of building digital products and services. This ensures what we produce will be well-received, appreciated, and easily adopted.

Read More

How many times do you want to pay half price?

This thought runs through my head whenever we miss a contract because our price seemed too high to the decision maker.

Read More