Articles

Design Thinking vs. Experts

At zu, we use Design Thinking in the process of building digital products and services. This ensures what we produce will be well-received, appreciated, and easily adopted.

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Designing for moments that matter

What is your magic moment? This is the question that was posed at this year's Google Sprint Con. We were lucky enough to draw another invite to this small but growing event centred around the problem solving framework, The Design Sprint.
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Some insights on the Google Design Sprint

For the past two years, we’ve been using and re-mixing methods from the book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky,

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