User experience is everybody’s job

“Just make it really simple and easy to use. Make sure it has a good user experience.”

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Design Thinking vs. Experts

At zu, we use Design Thinking in the process of building digital products and services. This ensures what we produce will be well-received, appreciated, and easily adopted.

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How many times do you want to pay half price?

This thought runs through my head whenever we miss a contract because our price seemed too high to the decision maker.

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