Exploring Design Innovation at Config 2024 in San Francisco

Attending Config 2024 in San Francisco this past June with my colleagues Amanda and Roberta was an exhilarating opportunity. As a trio of passionate designers, we were eager to immerse ourselves in the latest trends, technologies, and insights shaping the future of design. Config did not disappoint, offering a wealth of knowledge and inspiration, along with the electric atmosphere of a design festival in one of the world’s most iconic cities.

Here are some of my key takeaways and highlights from the experience:

Figma Product Launch Keynote

One of the most anticipated moments of Config 2024 was the Figma product launch keynote by Dylan Field. Dylan introduced several exciting new features designed to enhance collaboration and creativity within design teams. He remarked, “Design is about creating an environment where creativity can flourish and where the best ideas can come to life.” His vision for the future of design tools is both inspiring and empowering, pushing us to think beyond traditional boundaries.

AI as a Design Partner

The relationship between AI and human creativity was a major focus across several talks, showcasing how AI can serve as a powerful tool that enhances, rather than replaces, the nuanced work of design professionals. AI can streamline workflows by automating repetitive tasks and providing data-driven insights. However, human creativity and intuition remain essential to evolving AI outputs into truly innovative designs.

As Dylan Field, CEO of Figma, emphasised, “AI is not here to replace designers but to amplify our capabilities. It’s about creating a partnership where technology handles the mundane, allowing human creativity to flourish in unprecedented ways.” Additionally, Ryan Reid, in his talk on content design and AI, pointed out, “AI can augment our workflows by handling repetitive tasks and generating initial drafts, but the human touch is irreplaceable when it comes to refining and contextualising content to ensure it resonates with the audience.”

Systems Thinking

The concept of systems thinking was another highlight. By viewing design as an interconnected ecosystem, we can create more intuitive and harmonious user experiences. This approach ensures that every element works together seamlessly, enhancing overall functionality and delighting users at every touchpoint. Systems thinking pushes us to consider the broader context in which our designs exist, leading to more cohesive and effective solutions.

Inclusive Design

Inclusivity and accessibility were emphasised throughout the conference. Designing with empathy and inclusivity in mind is no longer optional; it’s a fundamental aspect of modern design. Emily Sneddon from Collins remarked, “Inclusive design is about creating spaces where everyone feels seen, heard, and valued. It’s about designing with, not for, people.” Ensuring that digital products are accessible to all users, regardless of their abilities, was a major focus from the very beginning of the design process. Taamrat Amaize added, “When we design inclusively, we unlock opportunities for innovation that serve a broader audience and create a richer experience for everyone.” This commitment to inclusive design not only broadens our audience but also enriches the user experience for everyone.

Prototyping with Purpose

Rapid prototyping and iterative testing were underscored as crucial practices. Tools like Figma enable real-time collaboration, allowing us to quickly turn ideas into testable models. This process facilitates immediate feedback and refinements, ensuring that our designs evolve efficiently and effectively. Prototyping with purpose helps us validate our ideas and make informed design decisions.

Adventures Down by the Bay

Of course, no trip to San Francisco would be complete without a bit of adventure. Between sessions, Amanda, Roberta, and I explored the city. We cheered on the Giants at a baseball game, took a fascinating tour of Alcatraz, enjoyed the iconic ride on a San Francisco trolley, and even experienced an autonomous ride-sharing vehicle. These experiences not only strengthened our bond as colleagues but also provided a refreshing break from the conference hustle.

Wrapping Up

Attending Config 2024 was an inspiring and enriching experience that deepened our understanding of design’s future. From AI innovations to systems thinking, we left San Francisco with fresh insights and a renewed passion for creating inclusive and impactful designs.