The Experience Strategist is a key partner in guiding clients through discovery, insight gathering, and strategic planning. Highly skilled in uncovering opportunities, mapping user journeys, structuring information, and facilitating collaborative workshops, you help teams identify the right problems to solve and shape solutions that align with both user needs and business objectives. While you may not be crafting the final UI, your knowledge of design principles and tools enables you to collaborate seamlessly with designers, developers, and stakeholders,ensuring ideas are both inspiring and executable.
What You’ll Do
Lead Research & Insights
- Plan and conduct qualitative and quantitative user research: interviews, surveys, contextual inquiry, and usability testing.
- Analyze findings and translate them into actionable insights, opportunity areas, and strategic recommendations.
- Conduct market and competitive analyses to inform broader experience and service strategies.
Facilitate Alignment & Vision
- Lead design thinking sessions, co-creation workshops, and stakeholder alignment activities to surface needs and prioritize ideas.
- Craft compelling user journeys, service blueprints, and personas that articulate the end-to-end experience.
- Define clear user stories and requirements that guide downstream design and development work.
Develop Information Architecture & Content Strategy
- Structure complex information ecosystems into clear site maps, content strategies, and user flows.
- Ensure IA aligns with user mental models and supports intuitive navigation and usability.
- Create content strategies that align with information architecture to support seamless, intuitive experiences across complex systems.
- Guide clients with actionable recommendations on content vision, governance, user flows, and structured content models (such as content tables and reusable templates).
Bridge Strategy & Execution
- Collaborate closely with UX/UI designers, content creators, developers, and project managers to bring strategies to life.
- Provide strategic oversight to ensure execution stays grounded in research insights and experience principles.
- Serve as a trusted advisor to clients, communicating strategic recommendations and fostering buy-in.
What You Bring
- 3-5 years proven experience as a Design Strategist, UX Designer, Service Designer, UX Researcher, Analyst or similar strategic role in an agency, consultancy, or in-house.
- Education or training in UX, ideally supported by a certificate or coursework in UX/UI Design, UX Research, HCI, CUA, or a related discipline (Neilsen Norman, AJ & Smart, Human Factors International, IDEO, etc)
- Demonstrated ability to lead user research, facilitate collaborative sessions, and deliver actionable design strategies.
- Expertise in human-centered design, information architecture, and journey mapping for complex products or services.
- Strong presentation and facilitation skills with the ability to align and influence stakeholders from multiple disciplines.
- Excellent written, visual, and verbal communication skills; you can distill complexity into clarity.
- Familiarity with tools like Miro, Figma, or other mapping/prototyping tools is a plus, but not required for day-to-day work.
- Comfortable working across industries and adapting to varied client needs and levels of design maturity.
- A user focus and ability to prioritize user needs and usability principles in all design decisions, ensuring that the product is intuitive and user-friendly.
- Self-driven, team oriented, and able to articulate your opinions and design decisions internally and externally.
- Must work well with ambiguity and have the ability to improvise without sacrificing strategic value.
Bonus Skills
- Experience designing service blueprints and systems maps.
- Working knowledge of accessibility standards and inclusive design best practices.
- Familiarity with agile workflows and cross-functional team dynamics.