/ Adero
New Identity for a Legacy Architecture Brand
/ Overview
Adero Architecture, formerly Henry Downing Architects, brings a fresh, modern identity to over 120 years of collective expertise. The rebrand reflects the firm’s commitment to designing innovative, functional spaces while fostering strong client and community relationships.
/ Services
Discovery & Strategy
- Brand Research & Insights
- Brand Sprint Facilitation
- 1:1 Stakeholder Interviews
Identity Creation
- Name Development & Rationale
- Logo Design & Iterations
- Comprehensive Brand Guidelines
Brand Assets
- Logo Lockups
- Colour Palette & Typography
- Marketing Materials
zu made our rebrand process easy and fun. We wanted all our staff to be engaged in the process and they involved everyone. They listened, kept us in the loop, stayed on schedule, and best of all, delivered an incredible final product. We can't wait to work on future projects with zu and their team!
Ritesh Mistry
Managing Partner
Adero Architecture
Our rebranding journey with zu was a transformative experience for our entire team. They worked closely with us to understand our current brand challenges and helped us create a shared image of who we are and what we value as a team. The entire process fostered a sense of unity and purpose within the entire team, and created a sense of ownership on the process and the new brand. zu truly listened to us and the result is a name and brand that reflects who we are and what we stand for.
Jessica Gibson
Design Director
Adero Architecture