/ Overview
Following the merger of Agrium and PotashCorp in 2018, Nutrien became largest provider of crop inputs, services and solutions in the world. With this merger, Nutrien has a commitment to investors from both companies to identifying and execute on synergistic savings opportunities.
/ Services
- Email communications & template design
- Custom SAP / Ariba interface design
- Placemat & Booklet design & development
- Slide deck & “placemat” design & development
- Training video production & Delivery
- Nutrien Ariba persona development
- Custom SAP / Ariba interface design & development
- SmartBuy Brand development, guidelines & asset library
/ Solutions
Nutrien engaged zu to deploy design thinking principles, design research, and user-centered change management to create alignment and adoption of policies, processes and technology for their SAP and Amazon for Business systems as it related to card and expense management.
Through retros on past change management efforts, interviews and persona workshops we understood why change management for a freshly merged organization of over 23,000 employees wouldn’t be easy.
Simplify the Message
Employees experience information overload through the constant communication of changing policies, procedures and resources.
Clarity Matters
Communications were often lost on employees as they acknowledged a lack of a single source for training and support.
Speak to the Benefits
End-users did not see how they benefited from change and how their compliance fit into the larger value proposition.
A Unified Voice
Messaging across regions was inconsistent and varied. In Retail specifically, there was a general mistrust of communications coming from “Corporate”.
Nobody Left Behind
Employees expressed varying levels of digital literacy and learning preferences.
Ongoing Support
Continued support and training after rollout were identified as critical success factors by employees.
/ Outcome
Combining design thinking principles, with traditional change management methods we identified cross-platform personas, communication channels, and methods to ensure communication assets designed, developed and delivered were informed by users — achieving buy-in from round up. Following a prototyping and testing phase, the feedback from users allowed our team to confidently build print and digital assets, communication materials and a full brand extension for multiple system rollouts.
On behalf of the Nutrien, it has been a great engagement on this piece of work and we are very happy with the outcomes. Going back over two years ago when we had our first collaboration with zu it was evident that the team was invested in our success on the project, department and company, and it showed in the effort and outcomes.
Adam Lorenz
Director of Retail Indirects
Nutrien