/ Pisim Power
Brand & Website Development
Pisim Power is a newly formed, Indigenous-led company advancing Saskatchewan’s clean energy future. With the ambitious goal of becoming a leading force in Canada’s infrastructure and clean energy sectors, they needed to establish a brand identity and digital presence to engage federal and provincial government leaders, industry partners, and utility customers alike.
Most importantly, they wanted their vision of partnering with Indigenous communities to shine through, so the branding and website had to deeply resonate with First Nations leadership, using traditional motifs in a thoughtful and authentic way.
We crafted Pisim’s brand identity and website to thoughtfully balance Indigenous values with the technical demands of the Canadian infrastructure sector. Our goal was to create a digital presence that communicates authority, safety, and economic impact—ensuring it resonates with key stakeholders while upholding cultural integrity.
The logo represents a harmonious blend of energy, growth, and community. The “p” shaped emblem, divided into distinct segments, symbolizes the unity of diverse elements working together to generate power and progress.
The top segment, with its vibrant orange rays, depicts the sun as a source of life, radiating outward to signify the far-reaching impact. The central circle anchors the design, representing stability, focus, and the central energy force. The lighter blue tones in the lower segments symbolize water, evoking trust, reliability, and a connection to natural resources.
The Pisim Power website was designed to effectively communicate the company's core values and goals: fostering Indigenous economic prosperity, building a world-class clean energy and transportation nexus across Western Canada, and growing a skilled construction and engineering workforce.
The site features clear and compelling messaging that highlights the company’s commitment to Indigenous self-determination and economic parity, while also showcasing expertise in the infrastructure space. The user experience is streamlined for easy navigation, ensuring that all visitors, from potential partners to community members, can easily access relevant information and engage with the Pisim Power.
Our collaboration with ZU has been a great experience. Their process was meaningful and collaborative, focussing on our company’s vision and values. Providing us an experienced team of professionals, we felt that we were in good hands in all aspects of the project. The finished work resulted in a high-quality branding profile and a digital footprint that exceeded our expectations. Thanks again to the entire ZU team for leading our branding journey!
Rob Knibbs
Founding Partner
Pisim Power
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