Pisim Power

Pisim Power is a newly formed, Indigenous-led company advancing Saskatchewan's clean energy future. Built with the ambition to become a leading force in Canada's infrastructure and clean energy sectors, the organization needed to establish credibility quickly; speaking with authority to government leaders, industry partners, and utilities, while remaining deeply rooted in Indigenous values and community partnership.

From the outset, the challenge was balance. Pisim Power operates in a highly regulated, technically demanding sector, where trust, safety, and performance are essential. At the same time, its vision is grounded in Indigenous self-determination, creating economic opportunity through clean energy development in partnership with First Nations communities. The brand needed to carry both realities with equal weight.

zu worked closely with the Pisim Power team to define a brand strategy that positions the company as both future-facing and culturally grounded. Rather than leaning on generic infrastructure aesthetics, the identity draws from Indigenous symbolism in a thoughtful, contemporary way, avoiding pastiche while honoring meaning, story, and connection to the land.

At the center of the identity is the logo mark: a segmented "p" form that represents unity, energy, and collective progress. The symbol brings together distinct elements into a single, balanced whole, reflecting Pisim Power's role as a connector between communities, industry, and opportunity. Radiating orange forms reference the sun as a source of life and energy, while cooler blue tones ground the mark in water, trust, and natural systems. A central circle anchors the composition, expressing stability, focus, and shared purpose.

The visual system extends these ideas through a disciplined color palette, strong typography, and flexible layouts designed to work across government, industry, and community contexts. Every element was shaped to communicate confidence without dominance, and cultural respect without nostalgia.

The website translates the brand into a clear, accessible digital experience. Structured around Pisim Power's mission: Indigenous economic prosperity, clean energy leadership, and workforce development, the site balances storytelling with clarity. Messaging speaks directly to decision-makers while remaining inclusive and transparent for community members and partners alike.

The result is a digital presence that feels credible, modern, and grounded. It positions Pisim Power not just as an energy company, but as a long-term partner, one focused on building infrastructure, opportunity, and shared progress across Western Canada.