Audit Services
The best experiences are simple at the surface and powerful underneath. Our AI & UX audits uncover usability gaps and evaluate how ready your product is to integrate AI in practical, meaningful ways.
/ What is an Audit?
An audit is a structured evaluation of a digital product (portal, system, interface, website, application, etc.) identifying usability issues, AI readiness, accessibility gaps, and areas for improvement.
/ Featured Audits
PROVINCIAL UTILITY PROVIDER
Portal & Mobile App Audit
Smooth, efficient digital experiences are vital for everything from billing to meter exchanges. This audit streamlined the customer portal and mobile app — reducing confusion, simplifying processes, and improving customer satisfaction.
To achieve this, we conducted usability reviews, gathered real customer feedback, and facilitated co-design sessions with stakeholders. These insights shaped a clear roadmap that made digital interactions more intuitive and efficient.
GLOBAL LOTTERY PLATFORM
Website Audit
Global lottery providers must engage users seamlessly across channels. This audit enhanced how customers discover, play, and manage their accounts online, with recommendations that improved accessibility, simplified navigation, and elevated overall player engagement.
To get there, we analyzed user journeys, reviewed platform usability, and mapped customer pain points. By combining industry best practices with direct user insights, we built a roadmap that guided design and development teams toward a more engaging and intuitive digital experience.
NATIONAL TELECOM PROVIDER
Mobile App Audit
Telecom providers serve millions of customers with complex service offerings. This audit streamlined self-service portals and support channels — reducing friction, improving accessibility, and strengthening customer loyalty.
To achieve this, we mapped end-to-end customer journeys, reviewed service platform usability, and gathered feedback from real users. These insights informed clear recommendations that guided the provider toward a more seamless and user-friendly digital ecosystem.
/ Clients
/ Our Team
Albert Jame
Partner & CXO
Brian Ohlmann
Principal Designer
Rachel Elson
UX Strategist
Christianne Rooke
Research Strategist
Brian Kachur
Senior Design Strategist
Roberta Barrington
Design Director
Rebecca Ready
Strategy Director
Erin Bennetto
Designer
Daniel Alvarez
Designer
Amanda Ede
Designer
/ Our Audit Packages
Tier 1
Essentials
1-2 Weeks
- Recommendation Report
- Heuristic Evaluation
- User Testing Analysis
- AI Readiness Assessment
Tier 2
Comprehensive
3-5 Weeks
- Recommendation Report
- Heuristic Evaluation
- User Testing Analysis
- AI Readiness Assessment
- Analytics Analysis
- User Engagement & Testing
- WCAG Accessibility Review
- Competitive Benchmarking
Tier 3
Enterprise
6-10 Weeks
- Recommendation Report
- Heuristic Evaluation
- User Testing Analysis
- AI Readiness Assessment
- Analytics Analysis
- User Engagement & Testing
- WCAG Accessibility Review
- Competitive Benchmarking
- Additional User Testing
- Prototype Workflows & UI
- Final Design Presentation
zu's approach to research, user testing and prototyping helped us find clear ways to improve our website, customer portals, and overall digital delivery. They simplified our complex processes, making it easier for our customers to independently tackle important tasks—leading to higher customer satisfaction, and a significant reduction in support.