Design Thinking: Fundamentals is your first introduction to the world of design thinking. It’s a jam-packed 4-hour walkthrough of the entire methodology that teaches effective tools for complex problem-solving and delivering beautiful experiences for your users.

What you'll learn

  • An overview of the entire design thinking process
  • How to conduct user-centred research
  • New approaches to problem definition and innovation
  • The prototyping mindset
  • How to improve your customer experience process
  • Where and when to apply design thinking 

Course Outline

Introductions & design thinking background

zu's Design Thinking Process

  • Empathize: User engagement & research methods
    • Personas
    • Customer Journey Mapping
  • Define: Problem identification
    • ‘How Might We’ statements
  • Ideate: Brainstorming and idea generation frameworks
    • Crazy 8s sketching
  • Prototype: Rapid exploration techniques
    • ‘Toilet Marketing’ exercise
  • Test: Getting feedback
    • User testing

Q & A session

Upon completion, participants receive course material summaries and an official certificate of completion that you can show off to your network. 

Participants also have an opportunity to book a 1-1 session with the instructor to answer any burning questions and discuss personal design thinking applications. 

Let's connect.

If you want to know more or would like to work with us, we’d love to chat.

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