ZU ACADEMY
ZU ACADEMY ONLINE WORKSHOP SERIES
Details

When: September 21 - 25

Time: 9am - 5pm CST

Length: 3 days / 5 days

Cost: $2499 / $3499

zu Design Thinking: Intensive is a 3 to 5 day deep dive into the process of design thinking. The first three days involve the more traditional approach to design thinking, giving participants an interactive walkthrough of each major phase. The final two days (optional) focus on the very specific steps of the Design Sprint with an afternoon focused on advanced facilitation techniques.

What is design thinking? 

It’s a practical approach to finding creative solutions to problems, inspired by traditional design methods, that you don’t have to be a designer to use or understand. More simply, design thinking is an approach to problem solving.

What you'll learn

  • Create better experiences for your customers
  • Solve complex problems faster
  • User-centred research techniques
  • Problem identification and reframing
  • New methods for ideation and solution development
  • The prototyping mindset and user testing
  • A step-by-step walkthrough of the Design Sprint (Day 4 / 5)
  • How to be an effective facilitator (Day 4 / 5)
Course Outline

Day 1

  • Learn about the design thinking methodology
  • Become an advocate of human-centred design
  • Create personas and see the world through the user’s lens
  • Practice various research methods
  • Embark on a virtual field-research trip to solve a sample project

 

Day 2

  • Learn about defining and reframing your problems
  • Master various user maps (Empathy, Journey Maps, Service Blueprints)
  • Practice creating ‘How Might We’ questions 
  • Improve your quick sketching abilities  
  • Apply ideation and concept storytelling to your case study

 

Day 3

  • Learn what and how to prototype
  • Build a prototype with your team 
  • Understand the steps of user testing, from preparation to execution
  • Practice running a user test for your prototype
  • Gain insights into other applications of Design Thinking 

 

Day 4 (Optional)

  • Understand the history and purpose of the Design Sprint 
  • Get additional reps with another real-world problem to solve
  • Practice each step of the Design Sprint
  • Go from problem to solution in one day
  • Learn to work effectively and efficiently within a team

 

Day 5 (Optional)

  • Quickly prototype your solution 
  • Practice testing with real users
  • Learn advanced facilitation skills and techniques
  • Evolve from presenting to storytelling 
  • Reflect and share learnings with classmates
     

Q & A session

Upon completion, participants receive course material summaries, fresh zu swag and an official certificate of completion that you can show off to your network. 

Participants also have an opportunity to book a 1-1 session with the instructor to answer any burning questions and discuss personal design thinking applications. 

Requirements
  • Laptop or desktop with a good internet connection
  • Webcam
  • Updated web browser
  • Smartphone or camera
  • Pen, sharpie and 8.5x11 or 11x17 paper
  • Comfy chair or chaise lounge
Who should attend?
  • Designers expanding their application outside of traditional design
  • Project Managers looking for ways to deliver faster
  • Business analysts who want to build solutions around the user
  • Executive Management hoping to disrupt culture and process
  • Cross-functional teams wanting to ground themselves into a new problem-solving framework
  • Individuals who are serious about becoming design thinking facilitators or champions within their organizations (5 Day)
Don't forget about training grants

Funding is available to help you strengthen your skill set and help you and your company succeed.

Apply today for the Re-Open Saskatchewan Training Subsidy and help your team learn and adjust to the economic impacts of the Covid-19 pandemic. Apply for funding by December 31, 2020 at Saskatchewan.ca.

Strategy Director, Partner

Albert

Jame

Albert is zu’s resident storyteller, DJ, and camp counsellor. A regarded thought leader on Design Thinking and Digital Strategy, Albert regularly facilitates workshops and kicks off project strategy sessions. An equally passionate speaker, Albert is committed to proving that your brand is only as good as your experience.

The Instructor

All zu Academy instructors are seasoned practitioners who are proponents of human-centred design and passionate about building better solutions and experiences. They are equally excited to share what they learn in the field with all academy participants.

About zu

zu is a design and strategy consultancy focused on building digital solutions. We have applied our human-centred approach to transformational client projects for the last 25 years. zu Academy is the learning extension of zu, aimed at helping organizations build knowledge and capacity within their teams to design and develop better products and services for their users.

 

 

I was surprised at how easy it was to grasp the concepts that were touched on and how seamlessly they could be integrated into my work.

        — Rachel Langen
            Public Relations Associate
            Conexus Credit Union

 

 

Ready to expand your skill set?

Join us September 21 - 23 (24, 25 for the full 5-day course) for this interactive course. 


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