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Valerie Baier

Chief Financial Officer, President and Founding Partner

Tony Zuck

Tony has spent 20 years with zu as Founding Partner, beginning as a strategist and designer and working with some of the earliest versions of today’s software programs, carving the path for techies to come. Since then, he has helped bring together an enthusiastic, effective, and fun group of digital professionals to form a strong and vibrant company. Tony now occupies the executive office, focusing on operational excellence, strategy, and business modeling.

Tony is passionate about doing things well, and doing things differently. In his own words, “I want to be a company that can combine the best of operational excellence with nimble strategy and creativity, for itself and its clients. I want to help companies navigate the volatile, complex and uncertain digital world by building the right thing initially, and then maintaining it as a leader, even as the world changes around it. And I want the people and organizations involved to realize even more of their potential.”

If he’s not knocking something off the household to-do list, Tony might be out for Dim Sum with the family, riding his motorcycle, or reading a novel on the front deck, appreciating the low-tech sides of life. If Tony were a hashtag, he would be #lifehackorlaugh.

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Valerie Baier